Webinar
Value Proposition & Tailoring Your Message to Specific Audiences
Recorded -- Mon July 27, 2020
1 hour 1 minutes
Peter Fiske, PhD, describes key concepts such as value proposition and customer segment and their relationship to strategizing around scientific research and the job search.
In this stimulating seminar, Peter Fiske, PhD, describes key concepts that are familiar to business-trained individuals but rarely are discussed in academia: value proposition and customer segment. These two concepts have application far beyond business and can be used to strategize your approach to your scientific research, your job search, and even your love life.
Peter Fiske
Speaker
Peter S. Fiske, Ph.D., has had a scientific career in academia, industry, and at two different national labs. He is presently the executive director of the National Alliance for Water Innovation.